Advice from traders on Instagram: "At Apple, Steve Jobs was obsessed with one powerful idea: employees shouldn’t just work at the company they should own a piece of it. His approach was simple: give people stock options from the beginning so they feel like true partners, without forcing them to risk their own savings. In a 1983 talk, he explained how it worked. Options were granted at the current stock price and vested over four years. When Apple grew, employees shared the gains. If it didn’t, t