How does this advertisement for Persil laundry powder from almost 80 years ago compare with portrayals of gender roles on our screens in today's society? Before the introduction of television, cinema advertising was big business and the best way to reach consumers through a moving image format. This 1946 advertisement, in the style of a musical comedy, is a perfect example of gender stereotyping from the period - a newlywed couple (popular stage actors Muriel Howard and Albert Chappelle) tell ho

And…action! 🎬 Are you ready for an Oscar-worthy #laundry mission from Persil? During the #Oscars, #Persil ran a new TV commercial in a cinematic setting. ✨ Discover more about the mission starring Peter Hermann as the beloved character 'The Professional' here. 👇 https://adage.com/creativity/work/persils-oscars-ad-sees-professional-become-action-hero/2408141 | Henkel