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If you don’t have a clear brand strategy, your merch probably won’t hit the mark. 🎯 The first step to great merch? Knowing what you want it to accomplish and where it will live: events, client gifts, community building, brand awareness, etc. 🧢✨ Once you’re clear on the goals, share those use cases and the messaging you want to convey with your merch vendor. A good vendor should help guide you toward products that actually make sense for your brand. 🧠📦 If they can’t… it might be time for a ne
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