Deeper integrations with the companies’ demand-side platforms and a new Conversion API tool land ahead of the key upfronts season.

Netflix unveils a conversion API; some publishers are using AI tools to expand their footprints; and CFOs are getting more involved in marketing decisions.

You can learn to scrape YouTube comments by following these three proven methods. This article provides clear instructions ...

Netflix investors have been focused on the potential acquisition of the studio and streaming assets of Warner Bros. Discovery. The streaming giant's advertising revenue grew by 2.5x in 2025 and is ...

“Bridgerton” has become one of Netflix’s most valuable franchises. Audience demand for the show following the first batch of episodes in Season 4 suggests that momentum has been building, which is a ...

Multiple reports show the data centers used to store, train and operate AI models use significant amounts of energy and water, with a rippling impact on the environment and public health. According to ...

While Netflix opted for a “stick” approach—systematically blocking unauthorized users and requiring device verification—The New York Times is focusing on voluntary incentives. During the company's ...

The true crime genre has long relied on an understanding with the viewer: we accept a certain level of artifice in exchange for the truth. We tolerate shadowy silhouettes, distorted voices, and ...

Hu provided Q1 2026 guidance: "We expect revenue to be approximately $9.8 billion, plus or minus $300 million, including approximately $100 million of MI308 sales to China." She stated, "At the ...

Netflix was late to introduce an ad-based tier, but this offering is set to generate $3 billion in revenue in 2026. The stock’s current price-to-earnings ratio is near a three-year low. The upcoming ...

It was hardly a surprise to anyone when, in December, Bloomberg broke the news that Warner Bros. president and CEO David Zaslav had agreed to sell the historic studio. Ever since Zaslav took over the ...

More than half of hotel owners and developers already are using AI in their properties to optimize revenue, including using it for dynamic pricing process and cost estimation, and another 30 percent ...