Explore the top AI certifications to boost your career and validate your AI skills. Find the best programs in machine ...

Forbes contributors publish independent expert analyses and insights. We are female leaders committed to advancing women in business. This voice experience is generated by AI. Learn more. This voice ...

At a time when marketers are under unprecedented pressure to prove a return on investment, marketing mix modeling (MMM) is experiencing a major resurgence. Using statistical models and aggregate data, ...

@2024 - All Right Reserved.

Marketers are projected to have invested nearly $400 billion in US media in 2025, based on estimates from MAGNA and eMarketer. About half of that will go toward finding new customers. Yet, as ...

AI agents are now becoming central to marketing workflows. These agents are designed to handle manual, repetitive and time-consuming work, executing tasks inside systems like CRMs, analytics ...

If you want to know which way the wind is blowing in ad measurement, follow the people changing jobs. On Wednesday, marketing mix modeling (MMM) platform Mutinex announced that Mike Finnerty is ...

With AI-driven search and hyper-fragmented media channels reshaping how people discover brands, the “set it and forget it” approach to marketing measurement is officially dead. Measuring impact isn’t ...

Every industry has its comeback stories. Vinyl records. Independent bookstores. Even the occasional fashion trend that returns decades after it disappeared. Marketing measurement has its own unlikely ...

MIAMI, Feb. 24, 2026 (GLOBE NEWSWIRE) -- Analytic Partners, the leader in Commercial Analytics, today released Five Forces Shaping Marketing Budget Decisions in 2026. Grounded in a verified sample of ...

Google is launching Scenario Planner, a no-code tool that lets you test budget scenarios and forecast ROI using its Meridian marketing mix model (MMM) without needing data science expertise. What’s ...