Explore alternative storytelling frameworks B2B marketers can use to engage modern audiences, including collective journeys, ...

Learn how to design B2B referral programs that turn customers into active advocates, using incentives, tiered rewards, and ...

A rumored pairing of Salesforce Inc. and Informatica Inc. is a bad match, insists one of Informatica’s co-founders. Jon Swartz is a senior reporter for MarketWatch in San Francisco, covering many of ...

Stay ahead of the curve with Demand Gen Report’s 2026 B2B Trends Research Report, your ultimate guide to navigating the rapidly evolving B2B landscape. Packed with actionable insights, this report ...

Discover how relationship management strengthens business ties, boosts brand loyalty, and mitigates risks through effective ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. The pace of innovation in B2B marketing has never been ...

Salesforce Inc. today released details about its thinking in acquiring Informatica Inc. despite that company’s apparent overlap with Salesforce’s MuleSoft integration subsidiary. Executives said the ...

Expedia’s B2C and B2B segment strategy is taking off. The B2B side continues to grow, while the consumer division is finally steadying after a long tech overhaul. After several uneven years, Expedia ...

As more B2B buyers adopt generative artificial intelligence (GenAI) and conversational search tools to gather faster insights, marketing, sales, and product leaders are facing intense pressure to ...

If online travel agencies want to go to where people are booking travel, they are going to have to make the B2B game an integral part of their businesses. Otherwise, they'll be handing those potential ...

B2B advertising is undergoing a major transformation as brands and agencies adapt to new buyer expectations, shifting budgets, and rising demands for ROI. In this exclusive research report, ...

At B2B Marketing, we believe the key to proving marketing’s impact is to become the commercial marketer. One of the skill essential skills to becoming the commercial marketer is financial acumen.