Apple's SVP Eddy Cue speaks to TheWrap about his TV and film strategy after being named Cannes Lions' Entertainment Person of ...

WSJ’s Rolfe Winkler breaks down his exclusive interview with Apple CEO Tim Cook, who said Apple was raising prices on its devices after an ‘unprecedented’ increase in the prices and availability of ...

In 2024, Apple said it had created its own take on AI. It would be integrated into Siri, the iPhone virtual assistant that has never really delivered on its promise. Then Apple found itself unable to ...

CUPERTINO, California—Apple announced earlier this year that its long-delayed Siri upgrade, announced this week as “Siri AI,” would use Google’s Gemini language models. What the company confirmed at ...

Apple on Monday announced an all-new version of Siri during its Worldwide Developers Conference, a move that could bring its roughly 15-year-old digital helper up to speed with rivals like ChatGPT and ...

Apple is once again facing questions after a decision that has left users and industry watchers divided. The video looks at whether the company made a genuine mistake or whether the backlash reflects ...

A group of casting directors working across Apple TV’s scripted series have revealed their tricks of the trade when it comes to selecting the right stars to cast. Shrinking’s Debby Romano, Pluribus’ ...

Macworld reports that Apple faces rising RAM costs due to AI server demand and limited chip capacity, forcing the company to explore various mitigation strategies. Despite Apple’s strong 49.3 percent ...

SAN FRANCISCO, April 22 (Reuters) - Apple (AAPL.O), opens new tab built its empire on control. For decades, the company's tightly managed ecosystem, spanning custom chips, proprietary operating ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Update, Sunday April 19: This article has been updated with details on Apple’s supply chain ...