Can Apple's new AI glow up put to bed accusations that it's losing an all-important industry race?

Intel’s Paul Otellini helped convince Jobs to jump to Intel’s chips, and Apple didn’t need to start the software switch from ...

As part of iOS 27, Apple debuted an all-new Siri app as a way for users to manage their interactions with Siri AI. In a post-keynote tech talk at Apple Park this week, Apple’s Craig Federighi ...

The benefits of making payments with Apple Pay are numerous. Along with making the process of checking out quick and easy, Apple Pay is also a fairly secure payment option. However, even if you ...

Longtime iPhone buyers are probably familiar with Apple's packaging strategy for the handset, and how it evolved over the years. iPhone boxes are notoriously hard to open because Apple wants to give ...

Forbes contributors publish independent expert analyses and insights. Ewan Spence covers the digital worlds of mobile technology. This voice experience is generated by AI. Learn more. This voice ...

OS 27 has some exciting new Apple Intelligence upgrades, but you’ll need the most powerful iPhones to run them—iPhone 17 ...

A person unboxing an iPhone 17 Pro Max. - Martin-dm/Getty Images Longtime iPhone buyers are probably familiar with Apple's packaging strategy for the handset, and how it evolved over the years. iPhone ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. The WWDC (Apple Worldwide Developers Conference) logo is seen displayed on a smartphone ...

The new Apple Intelligence features and the updated Siri AI have been designed to work across iPhone, iPad, Mac, Apple Watch, ...

When Apple unveiled the MacBook Neo, the company’s most affordable laptop ever, the most obvious question was: How did Apple manufacture a sub-$600 with solid specs and a premium build? The answer ...

Apple AAPL-3.64%decrease; down pointing triangle, long revered for its premium-priced products, has managed to develop a booming business selling cheaper devices when most gadget makers are being ...