The programmatic advertising industry is built on speed and automation, with campaigns launching in milliseconds and billions of auctions run every day. The infrastructure underneath keeps getting ...

Programmatic media buying continued its strong momentum in India in 2025, driven by deeper automation, richer data signals and the expanding adoption of AI-led optimisation across advertisers and ...

Advertising can be a Sisyphean task. Just when a problem is nearly solved, a new marketing platform, optimization method or three-letter acronym shows up and brings you back to square one. The latest ...

Reach in advertising refers to the total number of people exposed to a particular piece of content. It determines the potential size of an audience that may have seen or heard a specific message or ...

Programmatic has become almost synonymous with opacity. Each platform has its own rules for running ad auctions, which means advertisers and publishers often don’t know what’s happening behind the ...

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Six magazine publishers have jointly launched an advertising marketplace to provide brands with more scale for their campaigns. Bauer, Hearst UK, Immediate Media, Time Out, Hello and Future teamed up ...

Programmatic native advertising is now a vital campaign execution in digital communications. By 2021, it is predicted that it will account for almost three-quarters of all display ad revenue in the US ...

DCO is more than a trend—it is here to stay, as modern users require advanced personalization, and advertisers should meet these expectations.

AppLovin offers high top-line growth and exceptional EBITDA/FCF margins now trading at an attractive PEG of 0.74x after a sharp sell-off. I see 2026 as an inflection year, driven by Axon 2.0’s global ...

Controlling exactly what inventory slot goes to what advertiser for what desired audience or outcome is where market power is moving today.