Sam’s Club is using Roblox to offer real-world deals through gameplay. Retailers like Walmart and others are increasingly investing in virtual platforms like Roblox to build brand presence. As the ...

What is the best way to connect with customers? This “simple question” is almost always at the top of businesses’ minds, right next to “How can we improve our profit margin?” The trick, obviously, is ...

Hot Topic, a brand iconic for bringing counter-culture apparel and accessories to malls across the United States, is now bringing skins to the metaverse with its Roblox Hot Topic Halloween Forever ...

Even when fashion and video games seemed, in the popular imagination at least, polar opposite pursuits, players have always liked to dress up. Now, fashion in games isn’t just grand cosplay festivals ...