Peripheral manufacturer Razer and Roblox have signed a partnership for branded peripherals bundled with in-game items. The product line includes the BlackWidow V3 mechanical keyboard, Orochi V2 ...

Helping to grow digital apparel and accessories options on Roblox, DKNY has partnered with in-game retailer Dubit to create a collection of virtual products on Roblox, the fashion brand announced ...

E.l.f. has become the first beauty brand to test real-world commerce in the Roblox virtual world, via the platform’s collaboration with Wa l mart. E.l.f. has created a virtual kiosk within its E.l.f.

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Walmart and Roblox have teamed up to provide a service I didn't know anyone needed: letting ...

E.l.f. Beauty is testing real-world commerce capabilities within its E.l.f. Up! experience on Roblox as part of an extended partnership with the platform, according to details shared with Marketing ...

If you have a Roblox fan in your life, you already know how much they love building worlds, creating avatars, and exploring endless games with friends. Whether you’re shopping for a birthday, ...

Forbes contributors publish independent expert analyses and insights. A former tech executive covering AI, XR and The Metaverse for Forbes. Philipp Batura didn’t set out to build a fashion business.