Customer loyalty feels more elusive than ever before—yet it’s never been so crucial for businesses. Across industries, companies are on a constant search for strategies that promote sustainability and ...

Bloomin’ Brands Inc. hopes its new loyalty program will be a hit with customers who like variety. The Tampa, Fla.-based casual-dining operator this week unveiled Dine Rewards, a new nationwide loyalty ...

Let me start with a direct answer to the question in the title: Yes, you should most likely tier your loyalty program. Of course, not every enterprise will take the same approach with their loyalty ...