Articles about print ads give different numbers of elements of print advertisements. Yet, all ads have the same basic elements; the difference is in how you describe them. For example, some articles ...

Traditional marketing is alive and well despite its stodgy old-school reputation with millennials and Generation Z. Examples of traditional advertising include media ads and outreach strategies such ...

No, this column is not a sales pitch. And a disclaimer: since 1992, I have made the vast majority of my living selling print ...

In today's digital age, many of us may muse over the foreboding statement "print is dead", but we beg to differ. While the genre may not be as kicking as it used to be, brands continue to make an ...

With so much emphasis on digital marketing these days, one might think print advertising a thing of the past. On the contrary, integrating print ads into a full-funnel strategy can help marketers ...

As 2026 gets underway, many floorcovering marketers are planning their advertising strategies. This often results in a debate ...