Forbes contributors publish independent expert analyses and insights. I lead Boston Consulting Group’s Behavioral Science Lab. Nov 21, 2024, 08:15am EST Nov 21, 2024, 09:18am EST An organization’s ...
Traditional business models with siloed functions struggle to keep pace with changing markets and customer needs due to slow response and fragmented technology. To stay competitive and deliver greater ...
The trust gap widens as artificial intelligence (AI) goes mainstream, according to research from Salesforce. Brands are turning to generative AI to boost efficiency while improving customer engagement ...
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