At this week's big Google Cloud conference, Google Next '23, executives at the tech giant made numerous announcements and forward-looking statements to help developers and IT managers plan for future ...

Google’s new developer hub simplifies access to tools for automation, tracking and scalable campaign management.

Rohit Amarnath is CTO of Vertica, a unified analytics platform that enables predictive business insights based on a scalable architecture. Data is the new oil. It is one of the most valuable assets in ...

People might think of Universal Analytics (UA) or a similar name when they hear "Google Analytics," a popular web tool that's as in-depth as it is accessible on devices like tablets. What might not be ...

Google introduced Google Analytics Consent Mode in beta last fall to help brands manage the consent a consumer grants a given site. Here's how it works. Data privacy regulations have brought consumer ...

Apple’s next version of the Safari web browser, available in macOS Big Sur, will reportedly not block Google Analytics as was previously thought. Reports from several reputable developers indicate ...