Let’s define “Data Strategy” as the method for effectively using objective facts to make better decisions. In reality, it’s less about the data than it is about the insights derived from that data.

In an era where data is the new currency, establishing the right data foundation and strategy is not just a technological upgrade but a business imperative. A recent study conducted by Arcadia and ...

Data strategies and modernization initiatives misaligned with the overall business strategy—or too narrowly focused on AI—leave substantial business value on the table. In partnership withThoughtworks ...

Rajiv Jain is a Field CIO/CTO for the Financial Services Vertical at CDW. Financial services organizations are built around their data. They must be able to quickly access, analyze and use the data ...

To reduce the threat of model loss, synthetic data corruption and insight erosion, CXOs must create a new class of "AI-aware" data recovery capabilities.

Selling products that meet the demands of key target markets help generate business sales. Development isn't a haphazard process. Businesses must use product development strategies based on research ...

A version of this article appeared in the Autumn 2019 issue of strategy+business. The entire ethos of the Spanish hotel chain Ilunion is built on innovation, and its most powerful tool for solving ...

Navigate the evolving landscape of user privacy laws and discover creative, ethical strategies to harness valuable customer information for your marketing success. We have to get more creative on how ...

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For over a decade, brands have used social media to connect with their target audiences. Now, thanks to cloud computing power and big data, they can do so with much greater precision. Better still, ...