Jim is a content writer, blogger, and communications consultant. He has worked both agency-side and in-house for tech and marketing brands such as Dixons Stores Group, 3M and Perforce Software. Don’t ...

Twitter is testing ways to make it easier to for users to get in touch with businesses the old-fashioned way—the telephone. A Twitter spokesman said that the short-messaging service is currently ...

It’s never been easier to get a high volume of inbound leads. Mobile has breathed new life into direct response marketing. The proliferation of the use of click-to-call buttons on mobile lead-gen ...