The EAST framework captures more than a decade’s worth of science on how to actually change people’s behavior. Whether you want to change your own behavior or your customers’, or encourage a loved one ...

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According to the Josh Bersin Company, only 25% of companies report that their leadership development programs significantly improve business performance. Another way to say that: three-fourths of CEOs ...

When the environment changes dramatically, animals from mollusks to crows can make big changes in their behavior that enable ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...

Here's why changing behavior alone won’t fix your relationship, and what actually creates lasting emotional change between ...

In 1936, the psychologist Kurt Lewin proposed a deceptively simple idea: Behavior is a function of the person and their environment. He even gave it an equation: B = f(P, E). Your actions are shaped ...