Companies have been forced to change their corporate cultures and their standards of operation. The change has been forced on them by globalization of markets and competition, growth of immediate ...

A rudimentary definition of behavior modification is encouraging others to behave the way you want, while discouraging the kind of behavior you don't want. The workplace is the ideal setting to ...

Psychologist B.F. Skinner, the formulator of behavior modification theory, was attempting to prove that the same principles that govern the behavior of amoeba, planaria, rats, dogs and monkeys also ...

As many readers know, my doctoral research area was focused on health behavior change. Specifically, I was interested in finding ways to inspire groups of people to become physically active. One of ...

Operant conditioning is a theory that explains how behaviors are influenced by their consequences or results. It’s often used today to help people adopt new behaviors or change old habits. If you’ve ...

AbstractThis study examined the effects of theoretical constructs from the theory of planned behavior (TPB) and value-belief-norm theory (VBN) on intentions to perform purchase and disposal behaviors ...

The questions parents most frequently ask begin: "What should I do when my child" and close with a description of a vexing behavior – as in: "What should I do when my child bites the family dog?" This ...