“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Will Braithwaite, marketing manager at Jun ...

Banner advertising helps companies retain customers by bringing them back to a company's Web site faster and encouraging them to spend more. Total spending on Internet advertising now exceeds spending ...

Opinions expressed by Entrepreneur contributors are their own. When you are running an online advertising campaign, you are facing an inherent challenge that has frustrated many. People don’t really ...