Shares of Zillow and other home listing sites tumbled Monday after Google started testing new home ad features in search.

Zillow, other online home listings stocks drop. Google is entering the fray. The turf war over real estate listings could get a big new entrant. Stocks for companies with home for-sale listing ...

New integration offers prime opportunity for originators to capitalize on simple and intuitive AI searches. Zillow has announced that its real estate search functionality is now available in ChatGPT, ...

Starting in May, Zillow is instituting new requirements for listings to be shown on its website. If a home is marketed privately to a few buyers, agents must put it on the Multiple Listing Service ...

This year, home shoppers on Zillow looked to make the most of spaces they could afford instead of looking for bigger and more luxurious homes, according to the company’s analysis of millions of ...

If you’re anything like me, you spend your evenings on the couch, nose-deep in a Zillow scroll, looking for houses in a neighborhood—or even a state—you don’t live in. (Hopefully there’s an HGTV show ...

Americans searching for homes in 2025 focused on daily comfort, outdoor amenities and adaptable living, per Zillow.

A vast majority of home buyers today are prioritizing budget above all else. Zillow data finds nearly 80% of recent buyers say it is very or extremely important to find a home within their initial ...

And if Zillow is forced to pay ad fees to show its listings in Google's search results, its marketing costs could skyrocket. Neither option is appealing to Zillow's investors, and many of them decided ...

Google conducted an experiment with AI-enabled real estate brokerage HouseCanary to display home listings in sponsored search ...

Zillow slightly upgrades its national home price outlook—predicting that over the next 12 months, U.S. home prices are likely ...