The cognitive dissonance between the name and the color made us all question ourselves—and remember the brand. The answer lies in the company’s long history. Founded in 1924 and named Yellow due to an ...

It's no secret that companies use psychology to influence potential customers. This takes many forms. In Las Vegas, for example, casinos are intentionally designed to be disorienting, thereby subtly ...

Lidl made 'deception' allegations against Tesco today as the supermarket rivals kicked off a multi-million pound High Court battle over the use of a yellow circle in their logos. The German discount ...

Get all the latest news on coronavirus and more delivered daily to your inbox. Sign up here. The Los Angeles Rams have unveiled a brand-new logo and some familiar new colors ahead of a milestone ...

Microsoft is working on new icons for several of its applications. Earlier this year, the tech giant sent a survey to select users asking for feedback on new icon designs. "At Microsoft, we're always ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. LOS ANGELES (AP) — The Los Angeles Rams have ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. LOS ANGELES (AP) — The Los Angeles Rams have ...

LOS ANGELES (AP) — The Los Angeles Rams have unveiled a brand-new logo and some familiar new colors ahead of a milestone season. The Rams’ primary colors are royal blue and yellow again after the ...