PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." After rounding up honest reviews and before-and-after photos from each of the editors who tested, it’s ...

Sell Out Risk: Color Wow Dream Coat Supernatural Spray, $20 (originally $28) Color Wow Dream Coat Supernatural Spray Anti-Frizz Treatment Color Wow Dream Coat Supernatural Spray is an unbelievable ...

Wed, April 23, 2025 at 9:10 PM UTC “Choosing the right products for your curls can be tricky and it’s a lot of trial and error!” Cynthia Alvarez, a celebrity hairstylist, tells Parade. “All curls aren ...

Shoppers Say: "Wow for wow! This product increases the volume of my thin hair like magic. Very easy to use. Love it!!" Whether you're covering grown-out roots, adding fullness to your hair, or filling ...

With more options than ever before, the chances you'll find the right product to give your curls shine, bounce and frizz control are better than ever. But where to start? We've polled the curly folks ...

While beauty's post-pandemic growth may be tempering overall, hair care is still up - and likely to stay up. In 2024, the category grew 9 percent in the prestige market and 3 percent on the mass side, ...

Everything is on sale at Sephora — and yes, that means everything. This year, Sephora is skipping the chaotic holiday sale rush in favor of its own annual savings event: The Sephora Savings Sale. Once ...

There’s nothing I’m more precious (read: vain) about than my hair. If there’s even a hint of rain on the forecast, I’m cancelling my plans, donning a baseball cap, and forcing my humidity-prone curls ...