Whether you’re just starting out after graduation, or you’ve been working for years, there’s one important question that you can ask yourself before you start job hunting. What is my unique selling ...

If you're looking to enter into the world of franchising right now, you're stepping into a crowded marketplace. According to Statista Research Establishment there were an estimated 790,500 franchise ...

Answer: USP stands for Unique Selling Proposition. The USP and a positioning statement are essentially the same thing. We've seen people on some sites use this unique selling proposition (USP) as a ...

Ashley Deland is an award-winning business consultant & owner of Deland Marketing, recognized as winning Business Elite’s 40 Under 40. All brands face competition in the market. Consumers are savvy ...

Your unique selling proposition is what sets your business apart from its competitors and helps it stand out in the market. Your unique selling proposition (USP) is what sets your business apart from ...

The finalists of the latest series of the BBC programme The Apprentice, Harpreet Kaur and Kathryn Burn with Lord Sugar. (Picture: Ian West/PA Wire) The two finalists went head to head as they launched ...