What is augmented reality used for? Augmented reality can be used for a lot of different purposes. You can enrich daily activities or innovate your services as an entrepreneur. Augmented reality, or ...

Technology continually shapes and transforms how we interact with everything around us. When it comes to driving, the latest example of this is the integration of augmented reality (AR) in automotive ...

Restaurants looking to stand out in a crowded market may want to consider augmented reality.

Restaurants looking for new ways to engage and inform customers may benefit from incorporating augmented reality (AR) technology into their menus, according to new research from Washington State ...

Verse offers a holographic theater experience where guests are the main characters in immersive 3D adventures, solving puzzles and casting spells.

A few weeks back, executives of a U.K. company called Zappar came to my office to show me their augmented reality technology. I have been looking into augmented reality for over a decade and have only ...

Brands investing in 3d renders services are moving beyond static visuals. At the same time, 3d renderings services are becoming the backbone of AR tools that let customers place products inside their ...

Is reality still reality when it is “augmented” reality? If you are a word purist like I am, then you might agree that the word “reality” must stand alone without the aid of adjectives or qualifiers.

Let's take one last trip into the cyberverse with Apple Vision Pro.

ResearchAndMarkets.com is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key ...

Exclusive: The creators of Pokemon Go and the artists behind a series of hallucinatory installation exhibits are combining to create an augmented-reality portal universe. They talked to me about ...