It’s been one year since Walmart acquired Vizio and its SmartCast Operating System for $2.3 billion. The deal integrated ...

Scale, investment in measurement solutions and newfound connected TV prowess is turning the retailer into an advertising ...

Retail media is experiencing a major shift as brands increasingly recognize the value of reaching consumers at critica ...

Walmart (WMT) may bring advertising to its Sparky shopping tool as it explores additional uses for its agentic AI search agent and new ways to monetize chat-driven shopping. In an effort to stay ahead ...

Walmart on Monday debuted its 2025 holiday marketing campaign, which lifts a page from the world of Dr. Seuss, per a press release. The effort extends a “Walmart. Who Knew?” messaging strategy ...

The pandemic has sped up online shopping and tightened competition among retailers like Kroger, Target, and Amazon for digital ad dollars. Advertising experts named the retail platforms that are best ...