As consumer behavior shifts more rapidly, understanding in-home usage helps leaders reduce risk, innovate and stay ahead of ...

In business, a key part of effective marketing is knowing the customers needs, wants and desires. Much of this can be predicted by the behaviors in the market and knowing the ideal customer for your ...

As a consumer behavior professor, I’m a zealous believer that every professional (and aspiring professional), regardless of career track or concentration, should study consumer behavior. Not yet a ...

Without defined goals and measurable outcomes, activity can become scattered. A structured plan connects strategy to ...

Researchers from the University of Bonn have taken a comprehensive look at how scientists study consumer behavior in supermarkets. Their review, published in the International Journal of Consumer ...

A customer is the most valuable asset for any business, and investing a reasonable amount of time and energy towards building a good customer base is crucial. Businesses involve identifying leads, ...

Marshall Hayner, Co-Founder and CEO of Metallicus, and Peter Cuderman, Former Chief of Policy for the State of Florida and Blockchain Policy Expert, join Nasdaq TradeTalks to discuss the intersection ...

In my first article in this series, I laid out an approach for identifying the modes that people get into, and I introduced the idea of a mode map. For part two, I’d like to apply mode map thinking to ...

There is not yet enough data on consumer behavior around no-and-low-alcoholic (NOLO) drinks to position them as the "healthy" alternative to alcoholic beverages, say researchers. There has been ...

ALBANY, N.Y. — As an undergraduate at Cornell University, Bryan Lacasse was interested in marketing and consumer behavior. Eventually, he figured out that those interests were a perfect fit for the ...