Y’all, 2024 has been 2024-ing! What a long decade this year has been—but thankfully end of year means some of our favorite beauty brands at Ulta Beauty are digging DEEP into their glitz and glamour ...

From designer fragrance samplers to mini skincare kits, these are the best new Sephora and Ulta gift sets for all budgets.

Thanks to the Fenty Effect, more and more makeup brands have expanded their foundation lines to embody nearly everyone’s shade. This means that women of color, specifically dark-skinned Black women, ...

Social media has been exposing various retail secrets, including those in the beauty industry. Ulta staffers have shared ...

HOLMDEL, N.J. (CBS Local)-- A black woman says an employee at an Ulta Beauty store in New Jersey told her that her skin was "too dark for most colors in the store" after she arrived for a makeover.

— Recommendations are independently chosen by Reviewed’s editors. Purchases you make through our links may earn us a commission. When it comes to beauty, you can always count on Ulta to make the ...

WandaVision fans, get ready to head to Ulta as there's now a makeup collection inspired by the Marvel TV show. The superhero Disney+ series has teamed up with the beauty retailer on an exclusive range ...

The video was uploaded by TikTok user Angie (@angiefabianamejia) who showed herself doing “damages” at Ulta on a Sunday night. First up was lipstick which she pressed the wax against the trash can and ...

Ulta Beauty continues to steadily grow its revenue and profits. The retailer has over 1,300 stores and operates in more than 300 Target outlets. Ulta is leveraging social media to attract Gen Z ...

— Recommendations are independently chosen by Reviewed’s editors. Purchases you make through our links may earn us a commission. When it comes to beauty, you can always count on Ulta to make the ...

Sephora is the top beauty store among Gen Z teens. Ulta follows close behind at number two. I visited both stores to see how they compare. Among the stores Gen Z shops the most, Sephora and Ulta are ...