This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts. For those who still think videogames are just shooters for hormonally ...

Tony Key has spent the past few years trying to figure out just what gets girls' attention--when it comes to videogames. "They may not be traditional gamers, but they're certainly not casual," said ...

Add articles to your saved list and come back to them any time. Hot French videogame maker Ubisoft is launching titles geared for girl athletes in a bet that it's not just boys that love sports both ...

SANTA MONICA, Calif., - JULY 12, 2007 - Today at the Electronic Entertainment Expo, Ubisoft, one of the world's largest video game publishers, announced its all-new Imagine series of video games ...

Game publisher Ubisoft has announced it’s bringing its 3rd person shooter War World to Microsoft’s Xbox Live Arcade. Scheduled to be available “later this summer”—c’mon folks, there’s more than one ...

Going to industry events is always fun. Free booze, free food, and of course they're going to try to ply you with sex. Not like, actual sex—that would be immoral—but certainly a lot of flesh. E3 ...

SANTA MONICA, Calif.--Rayman Raving Rabbids publisher Ubisoft is launching a new game brand called Imagine targeted at girls aged 6-14 years old. The company conducted "extensive lifestyle research" ...

Yesterday, Ubisoft announced a new line of Nintendo DS games for young girls under the brand name of Ener-G. These games will be marketed towards girls between the ages of six an fourteen; the focus ...

Today Ubisoft revealed Style Lab, a new video game brand created specifically for the tween girl market in North America. Building upon Ubisoft's leadership on the Nintendo DS system, the Style Lab ...

Interested in knowing Ubisoft's drive for targeting the "tween" girl market (e.g. Ener-G)? As Senior VP of Sales and Marketing Tony Key explained at the press conference, on DS, the tween girl market ...

Video game maker Ubisoft is promoting the October launch of four new titles in its popular ‘Imagine” casual game series with a month-long “Imagine Your Future” scholarship sweepstakes that will offer ...