With a background in journalism and counseling, Penny Min blends analytical research with real-world insight to help readers make informed financial decisions. At Forbes Marketplace, she specializes ...
Tim Hortons collaborating with Canadian Tire in a new loyalty partnership is just the latest example of companies establishing a program that advertising and consumer experts say is a way to "lock in" ...
Originally launched in 2012, Carnival Cruise Line's tiered Very Important Fun Person (VIFP) loyalty program has long been popular with its most loyal cruisers. But after years of hints and speculation ...