In late 2022, then-Taco Bell CEO Mark King said chicken presented a “big opportunity” for the brand. “Right now, a large percentage of our business is beef, and the Gen Z consumer wants chicken,” he ...

Taco Bell CEO Sean Tresvant took the stage to set the tone for a groundbreaking year centered around giving the brand's biggest fans more ways to enjoy their favorites, more opportunities to try new ...

With the new year comes a chance for fast food brands to mix things up and reinvent their menus. Just this month, Jack in the Box launched a smash burger, McDonald’s reintroduced the Double Big Mac, ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. Taco Bell, known for its Mexican-inspired ...

Taco Bell is trying out a cheesy new menu item — and it’s available exclusively at Sacramento-area locations for a limited time. The Crispy Triple Stack Taco debuted at local Taco Bell restaurants on ...

Taco Bell is putting fans in control of its menu. On Tuesday, July 22, the fast-food restaurant company announced the nationwide launch of Fan Style — a new in-app experience that lets fans create, ...

Taco Bell is set to debut two new menu items, but they won’t stick around. Photo by PJ Gal-Szabo Taco Bell is looking to satisfy customers’ chicken cravings with two new items. Crispy chicken tacos ...

The quesadilla-wrapped burrito, now back on Taco Bell’s menu, was a precursor to viral food mashups. Before food influencers ...

Anyone who put their money into companies that own fast food chains is now doing their own back-of-the envelope calculations on how much upside they can expect from novelty menus. reading time 5 ...

Select Fan Styles will be featured on Taco Bell’s national menu for a limited time later this year Taco Bell is putting fans in control of its menu. On Tuesday, July 22, the fast-food restaurant ...