You're surrounded by all types of triggers. You see a vending machine and your stomach growls; the sight of a stapler invokes all the stresses of work; looking at that one book always gives you ideas.

Subliminal stimuli happens so quickly that it is literally "below threshold" of your conscious awareness. Visual stimuli that is flashed for just a few milliseconds is absorbed at a subconscious level ...

Subliminal information can trigger the placebo effect and its opposite, the nocebo effect, researchers say. The finding suggests that patients with certain ailments may feel better or worse depending ...

Recent studies have found that subliminal cues greatly impact motivation, endurance, and longevity. Subliminal Messages Improve Athletic Motivation and Performance Two new studies have found that ...