Subliminal advertising conveys hidden messages of which viewers are not consciously aware. This ad strategy poses serious ethical issues, particularly because subliminal ads can manipulate consumer ...

It's a demonstration of unconscious brain power: A new neuroscience study shows that people can make decisions based on input that is invisible to the conscious mind. Researchers say the findings aren ...

Normally, we interpret that adage to mean that we should follow our intuition and instincts. When I started out in business, however, I used to think that this kind ...

But a study published today has given what is claimed to be the first evidence to the contrary - that our decisions can, in fact, be influenced by subconsciously-perceived cues. An unusual experiment, ...

Although the idea that instrumental learning can occur subconsciously has been around for nearly a century, it had not been unequivocally demonstrated. Now, new research uses sophisticated perceptual ...

Scientists and thinkers have been studying the unconscious mind — the part of the brain where things like memories and motivation occur — for hundreds of years. You may have heard of advertisers using ...

Add articles to your saved list and come back to them any time. ATTEMPTS to manipulate consumers with subliminal messages, flashed onto movie or TV screens, once thrilled admen and panicked the public ...

Two recent studies on subliminal messages have found that subconscious visual cues can improve athletic performance and reduce negative age stereotypes of physical ability. The latest research shows ...

Forbes contributors publish independent expert analyses and insights. Dr. Lance B. Eliot is a world-renowned AI scientist and consultant. In today’s column, I explore the somewhat shadowy topic of ...

Forbes contributors publish independent expert analyses and insights. Dr. Lance B. Eliot is a world-renowned AI scientist and consultant. In today’s column, I examine the looming danger that advanced ...