More and more B2B brands are pressing play on video content, and it's redefining how companies engage online. Fully 78% of B2B marketers currently use video in their programs, and 56% plan to increase ...

As a marketer and tech enthusiast, in preparation for this article, I wanted to determine how well the popular ChatGPT program might be able to advise C-level executives and marketing teams on the ...

What is a Subject Matter Expert? Subject matter experts (SMEs) are people who have a significant amount of knowledge or experience regarding a specific subject. They can specialize in any kind of ...

SME collaboration benefits. Involving subject matter experts in content creation enhances value. It provides deep insights and credibility, benefiting both marketers and SMEs. Clear communication ...