What does Sonic the Hedgehog sound like? As it turns out, a cross between Leonard Bernstein and Tom and Jerry. Though Sonic’s leap into live-action film pulls motifs from the original Sega soundtracks ...

Sonic Youth were an amalgamation of what they heard before, everything from the 1960s free jazz of John Coltrane, Ornette Coleman, and Milford Graves to the experimental noise of the Velvet ...

At D&AD Festival last week I saw a range of talks, but one of the standouts for me was a talk by MassiveMusic on the power of sound. In this talk Ed Trotter (head of business development, Europe) and ...

Oftentimes, there simply isn’t a guitar chord ugly enough to convey what you want to say. And that’s why we have noise-rock glory. Sometimes torturing a guitar just sounds better than happily ...

The use of ultrasonic noise — silent to the human ear — in mobile payments and rewards hasn't garnered as much attention as Near Field Communication chips and QR codes, but there are a few successful ...

This November, onlookers will get to hear a so-called "quiet" sonic boom as a supersonic military jet zips through the skies of Galveston, Texas, according to NASA. NASA is trying to build a ...

Good branding is all about memory. The branding elements we use as building blocks: name, logo, tagline, and visual identity, are all designed to be remembered and tied distinctly to the specifics of ...