Selena Gomez’s beauty brand, Rare Beauty, often churns out award-winning formulas, like their viral initial launch, the Soft Pinch Liquid Blush, $15-$25. Initially hitting shelves in 2020, the popular ...

Mousse lipsticks are perfect to create a smudge-proof, smooth texture on your lips. Here are top 8 options to try.

Razor-sharp cheekbones and heavily contoured jawlines have dominated our feeds for quite some time, but the beauty tide is turning. From red carpets to runways, both beauty experts and novices are ...

How to rock the soft goth makeup trend, the moody glam you've seen on stars like Rosalía, Zoë Kravitz, Jenna Ortega, and more ...

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Of course she's launching lip liners in 15 different nudes. Did Kim Kardashian just soft-launch new makeup? The answer is yes. Yes, she did. The reality star and businesswoman is making a return to ...

Goth is back, but this time, it’s softer, more chic, and easier to wear. Soft goth makeup has taken over Instagram, with over a million views on tutorials, and we have no doubts as to why: it gives ...

Maybe it's the Wednesday Addams effect, maybe it's the overarching sense of anarchy thanks to the strikes, or maybe it's more proof that a beauty trend only becomes truly iconic once it's been around ...