What causes individuals to conform to the opinions and judgments of others? Why do they need to? When is it an advantage to merge with the group and when is it not? Investigating the social, ...

At some point, everyone has done something weird to fit in. Maybe you have lied about what your favorite guilty pleasure song is to avoid public shame. Maybe you owned seven pairs of bell bottoms in ...

We might not want to admit it, but deep in our brains is a desperate desire for social acceptance. And social media takes that desire and cranks it up to 11. So much so, that it’s easy to just conform ...

Humans are storytelling machines. We don't passively perceive the world - we tell stories about it, translating the helter-skelter of events into tidy narratives. This is often a helpful habit, ...

Behavioral conformity has been studied extensively and is commonly explained in terms of social pressure or impact. Surprisingly, however, recent research suggests that social factors may not be ...

A viral fan theory called “Conformity Gate” suggests another episode of "Stranger Things" could arrive on Jan. 7. Here’s what ...

In the quest to fit in, we sometimes lose our true selves, getting swept up in “herd mentality” — following the crowd, even when it goes against our own compass. Humans are inherently social beings, ...

At some point, everyone has done something weird to fit in. Maybe you have lied about your favorite guilty pleasure song to avoid public shame. Maybe you owned seven pairs of bell bottoms in the ’70s ...