For almost 20 years, Snickers advertising has been hitting a sweet spot, running creative that connects deeply with the culture. The insight behind the campaign, “You’re not you when you’re hungry” ...

Hungry? SNICKERS is releasing a set of limited edition "Hunger Bars" that satisfy three relatable feelings associated with hunger pangs: irritable, wimpy, and indecisive. What are "Hunger Bars", you ...

On April 22, Snickers, a subsidiary of Mars Inc., launched its "Hungry Skies" campaign. The plan is for Snickers, famous for its "You're not you when you're hungry" campaign, to be shown in airport ...

The iconic “You’re Not You When You’re Hungry” campaign has delivered ten years of success for Snickers. Stephen Whiteside from WARC explains why consistency, local relevance, and humor have all ...

Here's the story, of a man named Danny! A follow-up of Snickers' hilarious new 2015 Super Bowl ad, featuring Danny Trejo as Marcia Brady, was released on Thursday, Jan. 29, after the first commercial ...

A recent deluge of me-too selfie campaigns lack the kind of authenticity required for success, but Snickers hits the nail on the head by updating its popular ?You?re ...

Mars's Snickers candy bar is adding a real-time discount promotion to its ongoing campaign around consumers being "hangry," per a press release. The brand created a tool that will measure hunger ...

WACO, TX -- They say everything is bigger in Texas. Thanks to that philosophy, the world's largest chocolate nut bar is finally here. Snickers has created a chocolate bar so big, it's the size of ...

WACO, TX -- They say everything is bigger in Texas. Thanks to that philosophy, the world's largest chocolate nut bar is finally here. Snickers has created a chocolate bar so big, it's the size of ...