When a customer steps through the doors of a retail location looking to purchase a new product, they want to be helped by a friendly, knowledgeable sales associate who can answer their questions, ...

Although it’s becoming increasingly accepted that retailers must give their employees a reason to stay (beyond just a paycheck) if they want to improve their culture and ultimately provide an ...

Walmart has started using Spark City, a simulation-style training game in the form of a mobile app, to assist in training its store associates and prepare them for a variety of potential in-store ...

Retailers wanting to provide the best possible customer experience need to focus on building associate engagement and loyalty by treating them properly. Proper treatment starts during the training ...

Remember when the store sales associate was the center of the shopping experience? Whether it was taking a shopper’s clothes to the dressing room, rummaging for different sizes, offering ...

In-depth retail training is rare enough that it makes news when the largest companies undertake it. Some, like Zeynep Ton, an associate professor of operations management at the MIT Sloan School of ...

Walmart has started using Spark City, a simulation-style training game in the form of a mobile app, to assist in training its store associates and prepare them for a variety of potential in-store ...