People must see an advertisement at least nine times before they will acquire enough interest to consider buying the product or service advertised, according to the book "Advertising: Principles and ...
Contrary to dated research that did not account for media proliferation in society today, media planners should strive for an average frequency of greater than 10 to maximize purchase intentions. When ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results
Feedback