Ginny Marvin, Google's Ads Liaison, said if you put similar keywords in separate ad groups that can essentially make both eligible to be considered for auction selection. It would essentially remove ...

Google’s publisher ad server is everywhere, but some publishers say it’s because there’s barely a choice. Google’s publisher ad server is everywhere, but some publishers say it’s because there’s ...

Google Ads is forcing some of its advertisers off the credit card option for paying for their ad accounts and onto bank-based payment methods, such as ACH, wire, or paper check. If you do not comply ...

There’s an ongoing debate in the PPC community about whether ad strength is a metric worth measuring or optimizing for. While Google states that ad strength doesn’t directly influence ad serving ...

is a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Previously, she was a writer and editor at MUO. The AI search engine Perplexity just debuted a new ...

To divest, or not to divest. During day two of the remedies phase of the Department of Justice (DOJ)’s ad tech antitrust trial, both sides underwent a grueling back-and-forth about whether a ...