“Do unto others as you would have done unto you.” The Golden Rule is often repeated, but seems to be rarely followed. That is, until you look closely. We are entering into a network economy, where our ...

For years and still today, reciprocity has continued to help human beings survive in many ways, and especially in marketing, where it is used as a marketing strategy. This principle talks about the ...

Practicing reciprocity between humans and nature—namely caring relationships between people and nature when they perceive benefits from nature—can contribute positively to both the planet and ...

The protocol of "you scratch my back, and I'll scratch yours" is an old business strategy. This philosophy can serve small-business owners interested in cost-effective ways of marketing their ...

"If equal affection cannot be, let the more loving one be me"—W. H. Auden Romantic love naturally craves reciprocity; yet not all forms of reciprocity are healthy. Some can, in fact, be toxic.

The Reciprocity Advantage came out of a relationship that Bob Johansen and I have had for more than 20 years working on innovation from two very different perspectives. The Institute for the Future, ...

Non-reciprocal components are useful in microwave engineering and photonics, but they are not without their drawbacks. A compact design now provides non-reciprocity without resorting to magnets or ...