Marketers are constantly looking for ways to improve “performance” in their marketing campaigns. Specifically in digital they look at KPIs (key performance indicators) such as click through rates ...

Conversion rate is one of the most common metrics used by marketers, sales folks, and business professionals. It is discussed often and taken on the surface as an important metric or key performance ...

You probably already know the importance of quality over quantity when it comes to website traffic. You'd rather have 50 visitors who are actually interested in your product or service than 1,000 who ...

Gordon Scott has been an active investor and technical analyst or 20+ years. He is a Chartered Market Technician (CMT). Suzanne is a content marketer, writer, and fact-checker. She holds a Bachelor of ...

Use this Conversion Rate Calculator to determine the conversion rate of your ads, emails, posts, webpages, links, etc. You can also use it to calculate the number of clicks, users, or sessions, and ...

A conversion rate indicates how individuals completed a desired action like clicking an ad on a website, in comparison to the total number of visitors. In the context of digital marketing, ‘conversion ...

Improving your ecommerce conversion rate can have a huge impact on your online retail business’ bottom line, regardless of whether you’re running a large store or an online boutique. During the ...

Let’s say you’ve just wrapped up a marketing campaign that didn’t produce the results you wanted. In response, you take a different approach, but that, too, flounders. Instead of randomly trying ...