Uniqode reports many QR Code strategies fall into the "one-scan trap," leading to missed customer lifetime value.

Designed as a high-tech marketing resource, QR (quick response) codes have many useful applications. These (usually) black-and-white algorithmic codes are gateways to a potential multimedia nirvana.

Uniqode reports that brands can leverage packaging QR codes to build direct customer relationships, overcoming retail access ...

Uniqode reports that QR Code engagement is stable, but brands must improve execution to meet consumer expectations for ...

Digiphy, a Westside-based technology startup, is helping brands connect directly with customers through scannable QR — quick response — codes that link to customizable mobile-first landing pages, ...

Everywhere you look at the South by Southwest conference this week, you see QR codes. The square “quick response” codes turn URLs, vCards, or any kind of text into a jumble of pixels that you can scan ...