The color purple has long been a symbol of royalty, creativity, and mystery. But according to science, it's also something else: a figment of our imaginations. While it looks just as real as red or ...

The color purple is, in a way, invented by our brains. When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. The world is awash with the color purple — ...

Activist Byllye Avery once said that “purple puts us in touch with the part of ourselves that is regal. Purple is the queen in all women; it helps us keep our backs straight and heads held high.” ...

What’s red and blue and dull all over? Our creative director makes an argument for why purple is confused and indecisive. Let me count the heinous hues: plum, lilac, orchid, lavender, violet, mauve.

Are you a purple person? What comes to mind when you think of the hue? The first association you make with the color is likely along the lines of “royalty” or “regal.” That’s because purple is indeed ...