The best career-oriented events send people home with branded gifts. Promotional products help attendees remember which ...

Looking for inspiration? The following examples from various campus units show how the rules and best practices from the UB brand guidelines are applied to different products for giveaways or ...

As promotional products evolve into long-term brand assets, new trends are shaping merchandise decisions for brands in 2026. SEATTLE, WA, UNITED STATES, January 27 ...

For decades, promotional merchandise has been underestimated. But just as digital, social and traditional media channels have matured, so too has merchandise. It’s become a sophisticated marketing ...

This should cause marketing, sustainability and business leaders to rethink a core assumption. The idea that digital is ...

Marketing is more of a science than its more creative counterparts – advertising, public relations and promotions – but, despite its emphasis on research and number-crunching, marketing still relies ...