They may be labelled 'Small & Mighty' but Unilever's Persil and Surf 2 x Concentrated laundry detergents are making a big impact in-store. Persil led the way in the fabric care sub-category, ...

The soap wars took an unexpected turn this week with the revelation that Procter & Gamble is launching a liquid capsule version of its Ariel detergent three weeks ahead of rival Lever Fabergé’s ...

Even the biggest businesses can make big mistakes - and when they do, the result can be a commercial calamity. Companies are constantly striving to improve their products and turn a profit. But ...

With huge competition prevailing between the two FMCG companies, Unilever and Procter & Gamble, Unilever announced the launch of a powerful new formula called as Persil Power which excited many ...

How a genuine innovation in manufacturing helped create a breakthrough and drive growth in a mature market for the Persil brand, reestablishing it as No.1. How a radical shift in communication ...

A liter of sweat, a gram of salt, a billion dead skin cells, 15 grams of body oil, plus extra cellular DNA. That's what the human body sheds every day, according to Keith Rutherford, innovation boss ...