Performance Max has evolved dramatically since its 2021 launch. If you’re still running campaigns like it’s 2023, you’re leaving serious performance gains behind. With Google rolling out enhanced ...

While auditing PPC accounts from agencies, freelancers and in-house teams, I’ve found that Performance Max campaigns typically fall into one of four categories. Below, I’ll break down each category, ...

Google introduces Performance Max updates, including audience exclusions, budget projections, and expanded reporting to give ...

When Performance Max first came onto the scene, it was a bit of a “Wild West” in testing and sentiment. Some were thrilled about the opportunity to access greater visual inventory without carving out ...

Google doesn’t build products with B2B marketers in mind. Its largest budgets and transaction volume come from DTC and B2C brands, so that’s where product development naturally starts. That’s why new ...

When Google first announced the existence of Performance Max back in 2020, to say I was skeptical of this ad unit would’ve been an understatement. When it rolled out to everyone in 2021, I described ...