For PBR CEO Sean Gleason, a lightbulb moment was the 2021 Women’s Rodeo World Championship. He brought the event to CBS Television Network. But would anyone watch? The broadcast drew 2.4 million ...
Women in professional rodeo will now have their own league season. Professional Bull Riders (PBR), the largest bull riding league in the world headquartered in Fort Worth, Texas, announced the ...
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