Tempe, AZ — Genius Monkey, a leading programmatic advertising platform and meta-DSP, announced today a new integration and ...

LOS ANGELES, March 18, 2025 /PRNewswire/ -- Cineverse (Nasdaq: CNVS), a next-generation entertainment studio, today announced its strategic partnership with global advertising technology leader The ...

Discover how B2B programmatic advertising can accelerate pipeline growth by leveraging ABM, intent data, and multichannel orchestration.

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

Setting price floors in programmatic, open-market auctions is necessary to properly signal the fair market value of a given impression. But the variety of approaches and lack of clear best practices ...

On Thursday, February 27, Alan Wolk, one of the industry's most influential thought leaders, will moderate the Streaming Media Connect debate "Will Programmatic Advertising Overtake Brand Advertising ...

No one in programmatic advertising needs another reminder about fragmentation. This complexity stands in sharp contrast to ...

WPP Media, Butler/Till, MiQ and others today announced they are working with supply-side platform PubMatic to launch its new agentic operating system designed to drive autonomous, agent-to-agent ...

Affiliate marketing is credited for its measurability and performance, especially as it continues to mature. Yet many programs still prioritize short-term conversion metrics over the complexity of ...

BOSTON--(BUSINESS WIRE)--Joveo, a global leader in AI-powered recruitment marketing, and TalentNeuron, the leader in global labor market intelligence, announced today a strategic partnership that will ...